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Door displays: Various retail store fixtures to display doors at your showroom: pros and cons

Updated: Mar 9


Over the years, we have produced various versions of all these door displays. Performance-wise (both functional and sales) there are some we like better for lots of reasons. Today, we thought we’d share our experience with you.

Displaying doors and any other building products in retail can be tricky – We’ve seen it all! We’ve been in the business for over 30 years and have spent thousands of hours listening to the challenges and problems of our clients in retail. We listened and now we are giving you our feedback on your feedback over the years. Let’s look at the pros and cons of the different Point Of Purchase door display options that are in the field:

1. Single Door Display, Feet or Spinner

Called also: Free standing door display, Display door stand, Door display feet

Solution Star Rating: 2/5

Pros

  • Affordable solutions

  • Easy, one-person installation and shipping

Cons

  • Takes a lot of floor space to present just one door

  • No/little communication

  • Lacks inspiration

  • Get what you pay for

  • Often damaged from high traffic and reusage

  • Doesn’t up sell or sell better options

  • Becomes your competitors display when you leave?

The 30-year Summary:

This is by far the least innovative solution. It’s a simple solution that gets you a door displayed. It lacks communication and inspiration and will need help with an associate present. Great for last minute solutions but is it ideal? Why not have easy and innovative with a solution that self sells? Ask us about your options!

2. Sliding Door Display/ Pullout Door Display/

Solution Star Rating: 2/5

Pros

  • Space effective: fit a lot of doors in small space

Cons

  • People don’t buy door edges

  • The least esthetic & engaging doors presentation.

  • Uninviting and not so inspirational

  • You can pull out only one door at the same time, can’t compare one to the other

  • Bulky, difficult to ship and mount

  • Pull out systems easily and often break down, doors don’t self-return unless you spent a pretty penny

  • Takes a lot of time to install, need more than 1 person

  • Costly to replace/repair when not built right

The 30-year Summary:

Very popular display option because it shows a lot of product in a “small” amount of space. However, it’s the least attractive option to present doors to a Homeowner, and frankly under performs when sales are analyzed. Another problem commonly associated with the pull-out display is they easily break down and bind causing costly repairs to fix and/or replace. This means, you end up spending much more for a failing display that doesn’t work hard to showcase your products. Why spend more money fixing a mediocre display!? You can have it all and spend less on a superior display system that takes up little space but also presents doors in an attractive and engaging way without the worry of breaking down! Ask us about the better option.

3. PivotWing™ Display Unit – Flush

Solution Star Rating: 5/5

Pros

  • The most space-effective waterfall presentation of 6 to 10 doors for maximum esthetic, engagement using a little showroom space

  • Easy one person installation

  • Easy to ship and change doors

  • Affordable

  • Takes any door size and weight, great for both indoor and exterior doors

  • Mounts to any bay, rack, flat surface or wall

  • Easy integration of presentation enhancement with new hand-holds, headers and any other educational materials

Cons

  • GUARANTEED TO PERFORM FOREVER (more a con for us, and a huge PRO for you! 😊)

The 30-year Summary:

PivotWing™ is a solution we created to aesthetically present your doors and any other building products (windows, siding, roofing any many more) with elegance, easily set up and reset, change out products, integrate communications and suit all formats, environments and applications. Rack, gondola, showroom and tradeshow exhibits are all easily taken care of with a system that is guaranteed to perform FOREVER. Ask us about getting your PivotWing™ system!

4. Multi-Sided Door Display standing or rotating

Solution Star Rating: 2/5

Pros

  • Welcome visitors to interact with products

  • Esthetic, engaging presentation

Cons

  • Not a good solution for small and medium showrooms, as it takes a huge amount of floor space

  • Depending on the system, can be bulky

  • Time consuming installation

  • Time consuming product change outs

  • Often lacks communications

The 30-year Summary:

There are also Multi-Sided Door Display Systems that allows you to pick the number of sides to fit into any retail space with easy installation. There is a huge difference between a freestanding display and a freestanding island display. We can show you how to maximize your space. Ask us about more details!

5. Vignettes Door Displays / Wall Built-In Door Display

Solution Star Rating: 3/5

Pros

  • Presents the touch and feel of the door

  • Welcomes visitors to interact with products

  • Esthetic, engaging presentation

Cons

  • Takes a lot of time & resources to build, It’s almost like a renovation

  • Need to renovate to change out product once it is discontinued or doesn’t sell well

  • Takes enormous amount of space compared to other systems

  • Often no communications are incorporated to help educate

  • Customers are overwhelmed by the product showcase

  • Customers will engage but often do not make a decision or purchase

The 30-year Summary:

Another system we have seen time and time again. When mocking up a showroom, this solution does a decent job. Reality is, not every environment has the space to display products efficiently. Without communication aids to help self-sell, a representative is needed to lead the customer to their desired options to empower them with a decision and a purchase. When products are discontinued or not selling well, the reset of this system becomes time consuming and quite costly with shutdowns for renovations. Ask us about a modular system that mirrors this concept and integrates communications and the flexibility to showcase more in less space.

6. PivotWing™ Inline Doors Display System / Swinging Door Display

Solution Star Rating: 5/5

Pros

  • Up to 15 door waterfall presentation in 8 foot wide bay

  • Some display system ( for example Classic PivotWing Inline) have self-returning panels to provide the same presentation to each shoppers

  • Easy one person installation

  • Easy to ship and change doors

Cons

GUARANTEED TO PERFORM FOREVER (more a con for us, and a huge PRO for you! )

The 30-year Summary:

PivotWing™ is a solution we created to aesthetically present your doors and any other building products (windows, siding, roofing any many more) with elegance, easily set up and reset, change out products, integrate communications and suit all formats, environments and applications. Rack, gondola, showroom and tradeshow exhibits are all easily taken care of with a system that is guaranteed to perform FOREVER. Ask us about getting your PivotWing™ system!

7. Conclusion:

You expressed your challenges. We listened. We were determined to find a solution to your headaches. When we couldn’t find it, we CREATED it. PivotWing™ was created to seamlessly address all of the concerns and challenges our clients have faced displaying doors and other building products over the years. We believe in our system’s undeniable capability so strongly that we PATENTED it. To prove it to you, we Guarantee you it’s pivoting performance FOREVER.

Get your FREE Consultation Today!

Or even better, CHALLENGE US to create something completely unique… just for you.

Call 1-888-478-7284 x 221 or email your inquiry to sales@strathelgin.com


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